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Evergage SmartNav™ transforms the way visitors navigate your website. Since most site visitors don't start engaging with a site at the individual product or content level, you can use SmartNav to promote broader categories like brands, authors, and site sections. Leveraging each person’s current and past session behavior, interests and intent, purchase history, content consumption and other key data points, SmartNav uses machine learning algorithms to present navigation options that will resonate most with each visitor.
SmartNav helps you build loyalty and improve engagement by driving visitors to the areas of your site they are most interested in, while helping them discover other areas of your site that they may have missed.
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