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If you use Eloqua, you can create a form to use in an Evergage campaign. This approach ensures that the form is shown to the right people at the right time, and that all of the data captured is returned to Eloqua. In Evergage, you can also analyze visitor interactions with your Eloqua forms so you know exactly when visitors completed certain actions and how they are related to other behavior on your site.

This article will detail the process for creating a campaign using an Eloqua form.

Create an Eloqua Form

 

  1. Log into Eloqua
  2. Create a new form or open an existing form
  3. Copy the embed code from the Eloqua

    Refer to Eloqua documentation for instructions on where to find the embed code
  4. Paste this code block into the Evergage Message Source Code in your campaign as outlined in the next section

Use an Eloqua Form in an Evergage Campaign

  1. Log into the Evergage Visual Editor
  2. Create a new campaign
  3. Create a new message (any Evergage message type may be used)
  4. Delete the default "message text"
  5. Select Message Source Code at the bottom of the screen to access the source code editor
  6. Starting at line 1, paste the embed code from Eloqua
  7. Click APPLY to add changes to the message
  8. Adjust the message size to accommodate the form

    NOTE

    Any hidden form fields will be shown in the Visual Editor when you are creating the form, but will be hidden when you publish the message
  9. Style the message as needed:
    1. Add an intro at the top of the message (Insert Element > Text Box)
    2. Change the style and formatting of the field labels
  10. Add campaign rules as needed so you can target specific visitors with this campaign

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