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Once you have created a promotion, you can add it to a campaign, add rules to target specific segments, and A/B test experiences. If you are using Evergage Contextual Bandit to determine what promotions should be shown at what time, confirm that the Feature Engineering configurations are ready. You can use the same promotion across multiple campaigns and experiences. For example, in one campaign, you could create a different experience for tablet, phone, and desktop users. Evergage will determine what device the recipient is using to open your site and show the experience optimized for that device. 

This Article Explains

This article details how to add promotions to web campaigns and employ Contextual Bandit to show the promotion to the right audience at the right time.

  1. Log into Evergage with Campaign Editor or higher permissions
  2. In Channels & Campaigns, select Web 
  4. Enter a Campaign Name
  5. Create a new message that includes an Item Block with an Item Template showing promotions
  6. Click Message Settings 
  7. Select Promoted Content
  8. Select DECISIONS
  9. Enter the Bandit Feature Subset which you configured in Feature Subsets. The field will autocomplete as you enter the name
  10. Select the Content Zone that will contain the promotion
  11. Enter the minimum and maximum number of recommended items to show
  12. Click OK
  13. Click SAVE to save your campaign