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When it comes to personalizing your website to increase the conversion rate at each step along the path, it is easier to think of the Prospect or Customer Journey and the Demand Generation funnel. There are four key stages in the funnel (Top, Middle, Bottom and Customer). Once you determine the qualification criteria for each stage of the funnel and what you want customers to do to advance to the next stage, you can layer in real-time personalization that makes it easier for website visitors to continue the journey.
The following articles offer best practices for using Evergage to optimize your demand generation campaigns and increase conversion rates.