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Audiences are the specific individuals, groups of individuals (i.e., segments), or accounts (i.e., companies) that can be used to deliver personalization campaigns. The information collected by Evergage on these individuals and accounts – as well as data passed from your other systems – is accessible by a comprehensive, visual profile. You can use this data to power personalized experiences across all of your channels, to populate fields in other databases, or trigger events in other systems.
This section details how to use Audiences to deliver personalization campaigns.