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There are a number of data variables that can be used when creating a segment including pages visited, products viewed, time spent, and campaigns viewed. But you can also create custom fields in Evergage called attributes to capture other data then use it to segment users.
This article details how to use custom attributes in segments. For information on creating an attribute or viewing existing attributes in your dataset, please refer to Create, Change, or Delete Modify Attributes at the User or Account Level Attributes.
Create Segment Based on Custom Fields
- Create a Segment
- Add a Metrics rule
- Depending on the type of attribute, select either KPI or Text Attribute
- Select the attribute and complete any additional parameters
Below are several examples of custom attributes used in segments. Some are passed from the CRM system, some are passed through a third party integration, and some are custom attributes created from a customer survey.