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There are three types of integrations that can be configured using Evergage Integrations located in CHANNELS & CAMPAIGNS > THIRD PARTY > Integrations:
- External campaigns - connect external campaigns to Evergage from campaigns running on AdWords and other sites
- Customer and segment synchronization - leverage data from platforms like your CRM, email marketing, and social media
- Google Analytics - bring information gathered by Evergage directly into Google Analytics
When you configure these integrations, you can leverage customer information from these disparate sources to maximize the effectiveness of your real-time personalization strategy. Additionally, you can pass in-depth behavioral data captured by Evergage to other solutions to improve their value and benefits.
This article includes information on how to begin the integration of a third party product.
Integrate a Third Party Product
Most integrations are preconfigured so they work right out of the box, but please refer to the related articles above or click CONTACT SUPPORT above for more information and guidance.