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There are two segments needed for this play:
- Came from Upgrade Marketing - all people that interacted with any of the “upgrade” messages (within Facebook, LinkedIn, Google Adwords or an email)
- Purchased an Upgrade - all people who purchased an upgrade (e.g., “Purchased Reports Pro”). This segment will end up being excluded from the campaign
The goal is to get the customer to buy the upgrade. We would add that as a campaign goal.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: