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Creating persona segments is key to this process, as they will be used to drive your individual messages.
New Visitor – Non-Customer – Interested in Retail Products
We would create a number of global goals for this campaign to assess the overall impact of the message. Goals would include: downloaded an ebook, signed up for email updates, requested a demo, signed up for a free trial. We would also have a control group on the message so we could test the impact of presenting more relevant content to the visitor as they land on the site.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: