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Segments would be used to track the industry someone has come from based on information gathered using Evergage B2B Detect.
Begin by establishing a number of global goals for this campaign to assess the overall impact of the message. Goals could include: downloaded content, watched a promotional video, signed up for email updates, requested a demo, opened a new accountl.
A control group would also be used to test the impact of presenting more relevant content (using B2B Detect) to the visitor as they land on the site.
There are two ways to use Evergage to create this play on your own site:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play:
Additionally, the following plays also provide related information: