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Build a segment with the following visitor parameters:
- Looked at two or more insurance products
- Spent at least five minutes on your website
- Did not look for agent or quote
The objective is to measure the number of times users clicked on ‘find an agent’ or ‘requested a quote.’ We also suggest running a control to determine what happens when people do not see the bundle message.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: