(888) 310-0589 x2
To measure the success of this campaign, add global goal segments that cover things like downloaded a white paper, downloaded a ROI calculator, and additional actions you want to measure.
To measure the specifics of a particular campaign, create a global goal that is ‘downloaded webinar A’, or ‘downloaded Case Study Y’. This would give you a direct correlation between the campaign you have run, and whether they content was downloaded.
Here is a checklist of what you need to do in Evergage to create this play on your own site: