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While most Evergage clients kick off their recommendation strategies with product recommendations, category, department and brand recommendations are critical strategies for engaging visitors and shouldn’t be sidelined for long. Category and other dimensional recommendations give your visitors the opportunity to engage with personalized experiences that meet them at different stages of their journeys by surfacing the most relevant content and entry points to key discovery areas.
No segment is required for this play but you could consider leveraging segments in the Campaign Statistics screen to see how this experience works for different key segments like First Time Visitors, Returning Visitors, Buyers, Non-Buyers and more.
Leverage Clickthrough Rate at points higher in the funnel like the homepage to understand engagement but also focus on Conversion Rate and Revenue Per User throughout the site to understand the campaign’s impact.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
Determine placement for the campaign.
Develop a Recipe based on Category, Brand, etc.
Develop and Item template for the Category, Brand, etc.
Ensure you have an item template that will match the look and feel for your placement.
Create a new Campaign within Evergage’s VE.
Include the appropriate messaging and Item Template.
Under the Experience Message Settings, ensure the item template is set for Promoted Content using the Recipe you created.
Test and launch as you would any other campaign.
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: