Once you have determined what and how to personalize your site, Evergage reports will help you determine what’s working and where improvements can be made. Visit reports include metrics on visitor Behavior, Technology, and Referring Sources.
This article details the reporting information available in the Visits section of Reports.
The Behavior report shows the number of new versus returning visitors based on visits, engagement, logged-in status, and purchases. You can define the date range and apply a filter to narrow the results by campaign or other criteria. For example, you could see how engagement level affects purchases. The report includes the following views:
The Technology report will give you insight into the types of browsers and devices your visitors are using when they view your site. It is important to understand this information so you are aware of how your visitors are interacting with your site so you can set-up your campaigns accordingly. For example, knowing whether your visitors are accessing your site from a mobile device will help you determine if you should be developing campaigns for mobile browsers. You can define the date range and apply a filter to narrow the results by campaign and other criteria. The report includes the following views:
Since personalization starts the moment someone arrives on your site, it’s important to know how the visitor got there. The Referring Sources report details how people arrived on your site so you can customize your messaging for each visitor.