Item blocks are an element type that can be used along with an item template to easily deploy product or content recommendations to any web page. Rather than designing your own dynamic content and styling the message yourself, you can insert an Item Block element to add a pre-formatted layout to your message. An item block is a container for content - similar to how a picture frame is a container for a photograph or a piece of art.
This article reviews the dataset prerequisites needed for item blocks then detail the process for adding item blocks to a message.
Only one item block may be added per message, however you may have multiple messages in the same experience with different item blocks in each one.
Once you add an Item Block element, you'll configure the way it looks and what information is displayed using Item Templates. You must define at least one item template before continuing. See the article on Item Templates for guidance.
Item Layout controls the layout of your items in the Item Block. For example, you can choose to display four items at a time as a 1 x 4 single row, or as a 2 x 2 grid. The maximum layout is 12 items displayed as a 6 x 6 grid.
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|The item block will automatically increase the message size to accommodate a larger grid, but will not decrease the size if you choose a smaller grid. You can manually adjust the message size by selecting the message and using the container handles to make the message smaller|
Number of Items, Min and Max will automatically be adjusted based on the layout, but you can change Min value to be less than or equal to the Max value
Cell spacing is an option which is used to define the distance between Items in the Item Block.
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As with any Promoted Content campaign, you must select the promoted content which is displayed. For example, you could use an Evergage Recommend recipe to determine which Products appear in your campaign (shown at right).
Unlike with other Promoted Content messages, if you select Recommendations you cannot set the Minimum and Maximum Recommended Items. These values are based on the selected Item Layout. While you may increase the value for Min items defined in the Item Block settings dropdown, the value for Max items is calculated by multiplying the number of columns in the Item Layout by the number of rows.