An action mapping assigns a name to one or more web pages which can be used to create rules for easier campaign targeting, segment on the group, and gather aggregate statistics. Without action mapping, it would be necessary to target specific URLs for these pages, which could be difficult to manage depending on your site structure. For example, suppose you have a News section on your site that includes hundreds of press releases and company news articles. Creating an action mapping would group all of these pages together so you could target, segment, or analyze data in ways you would not be able to if the pages were not mapped.
Action mapping is typically done during Evergage implementation, but occasionally you may find that you need additional actions mapped. You may either contact support for assistance or follow the instructions included in this article:
This page details how to create or remove an action mapping.
This approach works best if you have multiple pages to map to the same action.
Enter an Action ID for this new action mapping
|The Action ID cannot be changed once the action has been created. A best practice here is to look for a pattern in the pages you are mapping and create the name based on that. For example, if all of the pages are related to company news, include that in the name.|
Enter an optional Action Label which is the display name for the action in Evergage. Often, this label matches the Action ID, but it can also be more descriptive. The Action Label may be changed once the action has been created
Evergage will apply a Pattern based on the pages you selected in step 4. The pages will be listed under Matching Pages. If you have only selected a single page, you will see the expression that matches that single URL
In the Mapping section, URL PATH is selected by default, but you can select TITLE to base the action Pattern on the page title instead of the URL. Evergage recommends mapping by URL PATH, as these tend to be more consistent and reliable
Depending on how pages are named on your site, you may have to adjust the expression in the pattern field. Change AUTOMATIC to CUSTOM , then make any adjustments needed to the regular expression string
|**This is advanced and should not be attempted by anyone who is not familiar with regular expressions. Please contact support for assistance**|
Click SAVE to create an action based on the list of pages under Matching Pages
|If you create a regular expression that captures more than 99 pages, only 99 will be displayed but all the pages that match that expression will be mapped|
Click to edit an action
You can map individual pages using the Visual Editor.
There may be times when you want to remove a mapped action. This will not remove the page from your site.