Most companies focused on demand generation have a sales funnel that involves multiples steps. Ideally, when a prospect completes one stage of the funnel, you would encourage them to take the next logical step in your process. After all, asking someone to sign up for a demo the moment they land on your site may appear overly aggressive. A more tactful approach would be to wait until the visitor has engaged with your content and taken an initial action, such as watched a video. This indicates a certain level of interest in your solutions and a higher probability of being open to further engagement.
With Evergage, you can identify which stage of the sales funnel your visitors are in and hold off later stage calls-to-action until the timing is more appropriate. This tactic ultimately improves your chances of leading to desired outcomes.
The message would be shown to people who have watched the product video, but who have not requested a demo.
The goal of this message is to get visitors to sign up for a demo. However, it’s important to also consider global goals – “started free trial” or “became a customer” – to determine other positive outcomes that may be relevant for demand generation.
Here is a checklist of what you need to do in Evergage to create this play on your own site: