With Evergage, even before visitors spend time engaging with your website, a lot of data is collected about them – their location, status, number of visits, and more. Using this information, we can improve each visitor’s experience by presenting content – in real time – that they will be more likely to respond to and engage with.
Creating persona segments is key to this process, as they will be used to drive your individual messages.
New Visitor – Non-Customer – Interested in Retail Products
We would create a number of global goals for this campaign to assess the overall impact of the message. Goals would include: downloaded an ebook, signed up for email updates, requested a demo, signed up for a free trial. We would also have a control group on the message so we could test the impact of presenting more relevant content to the visitor as they land on the site.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: