A customer’s location will often dictate the types of offers he or she should receive. As an example, extreme weather conditions may warrant targeted messages, but only for people in affected geographies.
With Evergage, you can target visitors with personalized messages related to specific weather conditions. And since weather conditions can change rapidly, you can build campaigns ahead of time and then use rules to control visibility when certain weather conditions, temperature, or wind speeds are met.
No segments are required for this play.
The measure of success for this time of campaign will be the number of people who converted after clicking on a targeted weather-related message.
This API is available to all customers, but it needs to be configured by Evergage. Contact your Customer Success Representative for more information.
The following articles from the Evergage Knowledge Base will provide additional information about this subject