In 2016, it is anticipated that 5.2 million checking accounts will be opened online and as many as 2.2 million will be opened using a mobile device. A major challenge banks face is the high abandonment rate of customers who open accounts online or on mobile devices. If a visitor doesn’t complete an application form during a current session, you can use Evergage to direct him to where he abandoned the form in a future session.
This campaign would target:
Prospective customers who started a form but did not complete it
The measure of success for this campaign would be how many people ended up completing the registration/application after initially abandoning it.
Evergage captures the steps a prospective customer takes when completing an application or registration process. If a prospect does not complete the form, on their next visit, serve a message indicating they can complete the form and, if interested, take him or her to the exact spot in the form where they dropped off during their last visit.