Shoppers have lots of different options online, and savvy shoppers are likely to research and shop around before making a purchase. Evergage helps you target these comparison shoppers to help boost your conversion rates and reduce your bounce rates.
To target visitors who are reliably engaging in comparison shopping behavior, you’ll create an action-based segment that identifies when the visitor highlights the name of a product. Contact your Customer Success representative to have this configured as an action event. Once the event set up, you can create an action-based segment.
Here is a checklist of what you need to do in Evergage to create this play on your own site:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: