Personalize your emails based on browsing and purchasing behavior across both online and in-store data. Email content is determined at open-time making it immediately relevant to the shopper’s most recent behavior and the retailer’s up-to-date merchandise when they view your email.
No segment is required for this play.
Leverage clickthrough rate to understand engagement, but also focus on conversion rate and revenue per user to understand the campaign’s impact. Increased average order value is also a key indicator of success of this campaign.
Here is a checklist of what you need to do in Evergage to create this play on your own site: