Send relevant, 1:1 content to cart abandoners reminding them of the product(s) they recently left behind with a clear call to action to complete their purchase.
Leverage the open and clickthrough rate to understand engagement, but also focus on conversion rate and revenue per user to understand the campaign’s impact. Increased average order value is also a key indicator of success for this campaign.
Evergage will assist you with the setup of your triggered email campaign, but you can streamline the process by doing the following:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: