When a customer spends time browsing your site but doesn’t convert, reach out to them with a triggered email within a few hours after the shopper leaves your site.
Leverage the open and clickthrough rate to understand engagement, but also focus on conversion rate and revenue per user to understand the campaign’s impact. Increased average order value is also a key indicator of success of this campaign.
Evergage will assist you with the setup of your triggered email campaign, but you can streamline the process by doing the following:
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play: