If you've ever built an email campaign, you know it can be a very time and resource intensive process. And that’s before you even think about optimizing a campaign’s content for each recipient. Fortunately, using Evergage for Email to add Promotions – and optionally, Recommendations – to an outgoing email campaign gives you the flexibility to customize each recipient’s experience – all by adding a few lines of HTML from Evergage.
Evergage does all the work for you behind the scenes and delivers your promotions to the email recipient as soon as they open the message. You don't need separate campaigns with separate copy and separate segments; all you need is one campaign to create maximally relevant experiences for every recipient. In addition, you can view detailed statistics on every promotion, so you know what's working and can adjust what isn't.
This article details how to add promotions to email campaigns.
Once you have created a promotion, you can add it to an email campaign. You can use the same promotion across multiple campaigns and experiences. For example, in one campaign, you could create a different experience for tablet, phone, and desktop users. Evergage will determine what device the recipient is using to open the email and show the experience optimized for that device. As with any Evergage campaign, you can add rules to target specific segments and A/B test experiences. For additional information, please see the article on Email Campaigns.
If you plan to use dynamic or decisions based promotions, you must designate the same content zone for each promotion. Content zone designation can be done on the Media tab for each promotion in the Evergage Catalog.
Before you can use the Contextual Bandit algorithm to serve Open-Time or Triggered email promotions, you need to do the following:
After you create a new email campaign or edit an unpublished email campaign, you can configure the promotion block to use the Contextual Bandit algorithm to select the promotion that is most likely to produce the highest value for your company. For more information on previewing a promotion in an email campaign, please refer to the following articles and sections: Create an Email Campaign > Preview an Email Campaign or Create an Open-Time Email Campaign > Simulate Email Content.