Once you have determined what and how to personalize your site, Interaction Studio reports will help you determine what’s working and where improvements can be made. Activity Reports show a variety of metrics tracked on your site - from a real-time list of recent visitors to the paths these visitors take while on your site to the actions they perform while visiting.
The Recent Visitors report will show all of the visitors who have been to your site since the beacon was activated, updated in real-time.
The Event Stream report provides a queue of all the events occurring within your Interaction Studio dataset in real-time, automatically refreshed every 15 seconds. You can add filters for UserID, Company, and Event Type as well as a specific keyword.
Actions are specific events on your site or in your app (clicks, form completions, page/screen loads, message views) that have been assigned a name in Interaction Studio with a process called action mapping.
The Paths report gives you insight into the flow of visitors as they navigate through your site so you can better target your communications and content strategy. For example, if people are abandoning a demo request form, and you can see that they are going to any one of four other pages, messaging them about the demo on those four pages will help increase demo sign ups. Also, if no one enters your site on the homepage, posting a “Getting Started” video on that page might not be the best approach.
Using the Funnels report, you can select a defined “funnel” and monitor the completion of a set of desired sequential visitor actions.
Day and Time
Each “dot” on the screen represents an hour in a day so you can visually understand trends or traffic spikes. Mouse-over a specific “dot” to reveal additional details about that particular time period. You can define the date range and apply filters to narrow the results by campaign and other criteria. The Day and Time report includes the following views: