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New Name: Marketing Cloud Personalization

Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.

Once you have determined what and how to personalize your site, Interaction Studio reports will help you determine what’s working and where improvements can be made. Activity Reports show a variety of metrics tracked on your site - from a real-time list of recent visitors to the paths these visitors take while on your site to the actions they perform while visiting.

This Article Explains

This article details the reports available in the Activity section of the Reports menu.

Sections in this Article

Access Reports

  1. Log into Interaction Studio with any permission level
  2. Hover over Reports on the left navigation menu
  3. Select the desired Activity report to view data 
  4. Change the time period by clicking the date range in the upper right corner of the screen. Past Week is the default time period

Activity Reports

Recent Visitors

The  Recent Visitors  report will show all of the visitors who have been to your site since the beacon was activated, updated in real-time.

  • The green dot indicates a visitor who is actively using your site right now
  • Add and remove columns by clicking the arrow to the right of any column name
  • Click any bolded column header to sort by that column - all report with headers work this way 
  • Select a visitor to drill down to more information in the visitor's  Unified Customer Profile . It provides  a deeper dive into visitor behavior and preferences. All of the information on the screen is available real-time for segments or to create personalized experiences.

Event Stream

The Event Stream report provides a queue of all the events occurring within your Interaction Studio dataset in real-time, automatically refreshed every 15 seconds. You can add filters for UserID, Company, and Event Type as well as a specific keyword. 

For more information, please refer to the  Understand the Event Stream  article.


The Cohorts report gives insight into the way visitors flow from one action or status to another over an extended period of time. For more information, please reference the article on  Cohort Reporting


Actions are specific events on your site or in your app (clicks, form completions, page/screen loads, message views) that have been assigned a name in Interaction Studio with a process called action mapping. 

The Actions report shows the activity on your site or in your app organized by these actions.

  • Select Page Views only to see only “view” actions
  • Filter by modules or by keyword
  • Apply segment filters to narrow the results to visitors from a particular segment
  • Select an action from the list view to plot that data point on the graph so you can see a visual comparison of different actions - the colored dot corresponds to the colored line on the graph


With the Modules report, you can group actions to see aggregate stats across the group. Actions can be added to more than one module. 


The  Paths  report gives you insight into the flow of visitors as they navigate through your site so you can better target your communications and content strategy. For example, if people are abandoning a demo request form, and you can see that they are going to any one of four other pages, messaging them about the demo on those four pages will help increase demo sign ups. Also, if no one enters your site on the homepage, posting a “Getting Started” video on that page might not be the best approach.

  1. Select or enter an action to see where a visitor went after completing that action, as well as the bounce percentage and the percentage of visitors who remained on this page.
  2. The list of pages shows where those who remained on the page went next
  3. Click the page in the list to see the same details about the selected page
  4. Continue to select pages to see the path visitors take as they move through your site


Using the Funnels report, you can select a defined “funnel” and monitor the completion of a set of desired sequential visitor actions. 

Day and Time

Each “dot” on the screen represents an hour in a day so you can visually understand trends or traffic spikes. Mouse-over a specific “dot” to reveal additional details about that particular time period. You can define the date range and apply filters to narrow the results by campaign and other criteria. The Day and Time report includes the following views:

  • Visit Count: number of total visitors

  • Revenue: total revenue
  • Revenue/Visit: average revenue across each visit
  • Visit Length: average visit length

  • Bounce: bounce rate