Interaction Studio Classic Only
This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
While browsing online, customers today are exposed to plenty of offers. Utilizing a countdown timer – showing the time until an offer is available or how long an offer remains – can help create a sense of urgency and increase conversion rates.
Example
An existing customer comes to your site and is presented with a message about a new promotion or game. The message includes a countdown clock indicating that the promotion is time sensitive and will expire soon. Given the individual has been thinking about the feature, and has been using the free version of the feature, he decides to take advantage of the offer and clicks through to complete the purchase.
Segment
You can add any segments you choose to control who sees the countdown message, but none are required for this play.
Measure
The goal is to get the customer to buy the upgrade. This could be added as a “global goal” and then measured against a control group.
Setup
Process
Here is a checklist of what you need to do in Interaction Studio to create this play on your own site:
- Create the message you want the timer to appear in
- Add the HTML code through the ‘source’ of the message
Reference Materials
The following articles from the Interaction Studio Knowledge Base will provide process steps to help you execute this play:
Overview
Content Tools