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Interaction Studio Classic Only

  • This use case is intended for customers using Interaction Studio (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
  • The Visual Editor Chrome Extension will no longer be available starting January 1, 2023. For more information, see this knowledge article.

While browsing online, customers today are exposed to plenty of offers. Utilizing a countdown timer – showing the time until an offer is available or how long an offer remains – can help create a sense of urgency and increase conversion rates.

CategoryCustomer SuccessVertical

Technology, Retail, Gaming, Travel

TopicCreate a countdown timer to create a sense of urgency around limited time offersID #237
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An existing customer comes to your site and is presented with a message about a new promotion or game. The message includes a countdown clock indicating that the promotion is time sensitive and will expire soon. Given the individual has been thinking about the feature, and has been using the free version of the feature, he decides to take advantage of the offer and clicks through to complete the purchase.


You can add any segments you choose to control who sees the countdown message, but none are required for this play.


The goal is to get the customer to buy the upgrade. This could be added as a “global goal” and then measured against a control group.



Here is a checklist of what you need to do in Interaction Studio to create this play on your own site:

  1. Create the message you want the timer to appear in
  2. Add the HTML code through the ‘source’ of the message

Reference Materials

The following articles from the Interaction Studio Knowledge Base will provide process steps to help you execute this play: