Interaction Studio Classic Only
This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
Data collection is a cornerstone of Interaction Studio’s personalization platform and there are few better ways to gather user-generated information than a Style Finder Questionnaire. While popular strategies like “recently viewed” have proven their effectiveness in the e-commerce marketer’s playbook, Style Finder Questionnaires have also demonstrated their value as powerful tools to generate data, engage visitors and increase conversions.
A growing number of e-commerce companies are utilizing this tactic to place the reigns in their customers’ hands and empower them to identify and share their own preferences. This process engages the customer and adds a layer of personalization to the shopping journey that in turn makes all subsequent recommendations more relevant. Questionnaires also narrow down your catalog for browsers to decrease browsing time and increase conversions while ensuring that your customers feel more confident about their purchasing decisions.
How does this work? Let’s explore an example below...
Various segments can be created for this play.
This campaign’s effectiveness can ultimately be measured by tracking revenue per user, conversion rate and average order value. Comparing the engagement loyalty program members versus nonmembers will also be a valuable measure.
Multi-step experiences like Style Finder Questionnaires are an excellent demonstration of Interaction Studio’s unique abilities to segment users and create highly personalized experiences in real time. The key to creating these campaigns lies in a few different areas but starts with identifying your questions.
Convert a browser to an engaged shopper:
Campaign type: Inline
Location: You can host your questionnaire within its unique page or in a pop-up message
Segment: Varied; changes upon each click
Where to setup: Campaign Setup in Visual Editor
Step 1: Identify which information is most important to your business goals. Do you value their gender, climate, and style, or prefer to understand their location and color palette? There’s no wrong combination, but it is important to simplify your questions and ensure that both you and your site visitors think they’re relevant to the shopping journey.
Step 2: Once your questionnaire is built on paper, you can begin building it into your site experience. Here it’s important to identify what type of experience you want to provide. Do you prefer to trigger a pop-up campaign upon your visitors’ arrival or to build a static experience accessible via your homepage (see example below)?
Step 4: Subsequent questions will have various experiences depending on the number of answers within the question moving forward.