New Name: Marketing Cloud Personalization
Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.
With Variations, you can modify the returned results such that end users will see a larger breadth of items. For example, you can configure a variation force a recipe to show at most two items from the same primary category. This means if a visitor was very affine to the "hats" category, instead of seeing just hats, they would see only the two most relevant hats and a variety of other items from different categories.
Create a Variation
Variation Descriptions and Configurations
|Dimensional||Varied such that a limit is set on the number of items with the same primary tags or categories which can be returned in recommendations. The primary category or tag is taken to be the first one in the list on products, articles or blogs. This exclusion can only be used with products, articles and blogs.|
|Randomized||Varied such that the results are randomized for each user. All other recipe rules still apply, and boosted recommendations will generally still show up first.|