New Name: Marketing Cloud Personalization
Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.
Catalog and Profile Objects are two foundational components leveraged by Interaction Studio to build up a deep understanding of a customer's business context and a user's relation to that business context. A high-level definition of catalog and profile objects are as follows:
- Catalog Objects: Catalog Objects are used to build out an understanding of a customer's business and can be linked together in order to define relationships between catalog objects. Example catalog object types include things like products, articles, blogs, promotions/offers, brands, styles, categories, etc.
- Profile Objects: Profile Objects provide increased data storage flexibility by allowing customers to easily configure and manage customizable objects on a profile in addition to the profile attributes already available. Profile Objects are set-up in the same way that catalog objects are configured and can have attributes and related catalog objects associated to them. Data stored within a profile object is accessible via a set of out of the box rules, allowing customers to leverage the data stored for insights and cross-channel experience activation. Example Profile Object types include things like Product Registrations, Vehicle Lease, Home Mortgage, Service Cases, etc.
Items vs Dimensions
Previously, Interaction Studio had two types of catalog objects: Items and Dimensions. With this updated configuration, released on September 7th, 2021, there is no distinction between items and dimensions and both are treated the same as catalog objects. Much like how you could link Items and Dimensions together, you can tie Catalog objects together via the "Related Catalog Objects" section of the configuration screen. This update does not limit or reduce any previous functionality. Instead, it extends what you are able to do with a catalog object. More detail on configuring catalog objects is available in the Catalog Object Configuration section.