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New Name: Marketing Cloud Personalization

Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.

In Interaction Studio, channels are the different digital touch points you can use to interact and communicate with visitors and customers. Campaigns are used to personalize experiences in Interaction Studio and they are separated into their respective channels in the Channels & Campaigns section in the Interaction Studio platform. You can access campaigns and campaign-related resources by hovering over a specific channel in the left-hand navigation menu. Depending on your Interaction Studio license, you may have access to develop campaigns for channels such as Web, Email, Mobile, and Third Party, which provides access to integrations with other systems. 

This Section Explains

This section details how to use channels and campaigns to interact and communicate with visitors and customers.

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