Interaction Studio Classic Only
This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
At Interaction Studio, we utilize a variety of in-app messages to communicate with customers. Messages promoting product releases, webinars, case studies and training sessions are placed on the login screen or with our app. In this example, we show you how to set up a simple in-app message to promote a new feature.
Segment
Displayed to all site visitors.
Measure
Since the objective of the message is to make clients aware of a new product feature, you can create a goal of ‘used new feature’, then use Interaction Studio to track when they have been to the new page, or saved the new settings, etc.
Setup
This is a beginner-level campaign with an inline message. Interaction Studio will automatically populate the CSS selector when you right click to add the message. By selecting "Hide message target while the page is loading," you will avoid flicker issues.
Process
Here is a checklist of what you need to do in Interaction Studio to create this play on your own site:
- Create a segment of users you'd like to target with your in-app message:
- Vertical
- Role
- Use or non-use of a product feature
- Create a Campaign with an infobar or inline message
- Create rules to show the campaign only to the segment of users you created
Reference Materials
The following articles from the Interaction Studio Knowledge Base will provide process steps to help you execute this play: