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Before you can set up a nightly feed to synchronize Evergage segments to Facebook Custom Audiences, you need to configure the Facebook Custom Audience Sync Gear. Configuring this gear so you can begin synching segments to Facebook Custom Audiences makes it possible to target these segments of visitors with Facebook ad campaigns. For example, you could create a Facebook ad that targets shoppers who spend more than $100 on jeans. The list of shoppers comes from Evergage, but the ad is generated in Facebook. 

This Article Explains

This article details the process for configuring the Evergage Facebook Custom Audience Sync gear

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Prerequisites

Before you begin, you will need to have a Facebook Business Account and a Facebook Ad Account. You will also need administrator permissions in Evergage and manage campaigns permission to the Ad Account in Facebook. For further assistance with Gears, and if you have never set up Facebook Custom Audiences before, please contact Evergage Support.

Facebook's custom audience terms must be accepted before the synchronization can run. They can be found by replacing <FACEBOOK_AD_ACCOUNT_ID> in the following URL with your Ad Account ID:

 https://business.facebook.com/ads/manage/customaudiences/tos/?act=<FACEBOOK_AD_ACCOUNT_ID>

Install the Facebook Audience Sync Gear

  1. Log into Evergage with Administrator permissions
  2. In the Gears section of the left navigation bar select Gears List

  3. Next to the Facebook Custom Audience Sync gear, click EDIT
  4. Click SAVE ALL
  5. Click EXIT to return to the Gears List


Configure and Enable the Facebook Audience Sync Gear

  1. Login to Evergage with Administrator permissions
  2. The person logging in must also have Manage Campaigns permissions to the Facebook Ad Account
  3. In the Gears section of the left navigation bar, select Gears List

  4. Next to the Facebook Custom Audience Sync gear, click 
  5. Click SAVE AND AUTHENTICATE
  6. A Facebook login window will open and ask you to authenticate. Follow the prompts and click the affirmative button to complete the authentication process
  7. Once the authentication is complete, you will receive a confirmation message and the screen will show 
  8. When you are ready to enable the gear, select Enable from the drop down
  9. Click SAVE

Disable the Facebook Audience Sync Gear

  1. Log into Evergage with Administrator permissions
  2. In the Gears section of the left navigation bar select Gears List

  3. Next to the Facebook Custom Audience Sync gear, click 
  4. Select Disabled from the drop down
  5. Click SAVE