Create Segments Based on User Location

You can use segments to target visitors based on location. Location-based segments can be used in campaigns to target visitors based on their specific cities, regions, countries, or other location. If you have Evergage B2B Detect, you can also use location-based segments to target visitors from specific companies, industries, or ISPs. In addition to campaign use, you can use these segments to further understand the data captured by Evergage about your site.

This Article Explains

This page details how to create segments based on user location.

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Set Segment Rules

Select Location from the Select Category drop down
Select an option from the Select Rule drop down, then complete additional options:
1. In - Targeting visitors by zip code, city, metro area, state/region, or country. You can target or exclude these areas from a segment, whether these items are known or not known
2. Near - Target visitors within a certain mileage of zip code (US-only), city (international), or specific latitude-longitude (international). This option supports sub-mile distances (i.e. 0.5 miles)
3. ISP - Target visitors by their ISP provider, exclude by provider or group if their ISP is known or unknown
4. *Company - Target visitors by company name, including or excluding based on whether the company is known or not known
5. *Industry - Target visitors by NAICS code, including or excluding based on whether the industry is known or not known

*Segmentation based on Company and Industry is only available if you have Evergage B2B Detect. Please click CONTACT SUPPORT for assistance.

Location > In Options

Location > Near Options

Location > ISP Options

Location > Company Options

Location > Industry Options

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Create a New Segment

Set Segment Rules