Interaction Studio Classic Only
This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
Persona-driven banners can provide inspiration and drive engagement for your visitors because it makes it easy for each customer to find what they want. When determining the right hero banner, incorporate the customer’s lifecycle, affinities, and other contextual data such as location and weather.
Create a location and time-based segment. For example, target New England during the spring (March-May).
You are looking to measure click-through and conversion rates against control. Does providing this seasonal banner result in increased engagement with the hero banner area?
Here is a checklist of what you need to do in Interaction Studio to create this play on your own site:
- Create a separate campaign for each region and time period you want to target
- Create an experience with a custom banner for each season within each campaign
- Add campaign-level rules to target the appropriate segment of users
- Create a control group so you can measure lift
The following articles from the Interaction Studio Knowledge Base will provide process steps to help you execute this play: