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Interaction Studio Surveys (in bold) is available for Interaction Studio Premium Edition customers. It is not available for Interaction Studio Growth Edition customers.

When it comes to personalizing your website to increase the conversion rate at each step along the path, consider the customer lifecycle. There are six key stages in the lifecycle: Research, Discover, Validate, Onboard, Inform, and Expand.

Once you determine the qualification criteria for each stage of the funnel and what you want customers to do to advance to the next stage, you can layer in real-time personalization that makes it easier for website visitors to continue the journey. Accelerate success by following the guidance in the following use cases.

How to use these articles

The use cases listed in the table below were designed to give Interaction Studio customers a selection of personalization examples that have been used by other customers to drive impact on their demand generation websites. Used in conjunction with the 'Planning for Success' content and your unique business and marketing goals, select use cases based on the journey stage, then follow the instructions to reduce your time to value using web personalization.