Interaction Studio Classic Only
This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
According to a recent report, 75% of prospects will look for an agent or call center representative to talk to before making and decision to buy an insurance policy. For customers showing interest in a particular service provider, it is important to make that provider’s contact information accessible.
With Interaction Studio, you can identify prospects with strong intent towards a specific service provider and carry over the provider’s contact information during the prospect's journey at your site.
Example
A prospect is researching financing options for a cosmetic surgery. Based on how she’s been interacting with your website, you know she’s expressed interest in “Longwood Plastic Surgery.” Given this insight, as the user continues to browse your website, tactfully display her preferred provider’s contact details in other areas of your site.
Segment
No segments are needed to complete this play.
Measure
Conversion or prospects selected the carry on service provider information.
Setup
In Interaction Studio (formerly Evergage Classic), open Message Settings and instruct Interaction Studio to display the contact information of the last service provider visitors viewed while in their current session.
Overview
Content Tools