Interaction Studio Classic Only
This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
As more and more customers choose to interact with brands via their mobile devices, it’s increasingly important to make your mobile app presence known. How does one do this? Target customers already utilizing your desktop experience and make it easy for them to get the app.
All visitors or a targeted segment like repeat buyers.
This campaign’s effectiveness can ultimately be measured by tracking revenue per user, conversion rate, and average order value, of those who downloaded your app. Comparing the engagement of users who experienced these campaigns versus a control group is also worth measuring.
While Interaction Studio prides itself on its ability to render complex experiences with ease, this campaign is best built with the help of your dedicated Customer Success Manager. Email your manager or contact email@example.com to get your campaign started today and your current mobile user base uploaded into our platform to exclude them from this experience.
Be sure to think about or include this information so we can help you get started on the right track:
- Campaign type: Is it an inline campaign within your page structure; a sliding pop-out or a pop-up?
- Location: Homepage; product detail page or checkout page
- Segment: All visitors or a targeted segment like repeat buyers