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As more and more customers choose to interact with brands via their mobile devices, it’s increasingly important to make your mobile app presence known. How does one do this? Target customers already utilizing your desktop experience and make it easy for them to get the app.
Example
Developing a campaign to raise awareness and grow mobile app users can be added in several strategic areas throughout a shopper’s journey. Popular approaches include a pop-up upon homepage landing; a sliding pop-out (as shown at the right); or an inline message after a product has been purchased. Regardless of where you place the campaign, make it easy for your browsers or customers to access the app by clearly articulating the app’s benefits and including a streamlined phone number capture. Remember to also exclude anyone who has already downloaded your mobile app, which can be done by integrating your CRM with Evergage.
Segment
All visitors or a targeted segment like repeat buyers.
Measure
This campaign’s effectiveness can ultimately be measured by tracking revenue per user, conversion rate, and average order value, of those who downloaded your app. Comparing the engagement of users who experienced these campaigns versus a control group is also worth measuring.
Setup
While Evergage prides itself on its ability to render complex experiences with ease, this campaign is best built with the help of your dedicated Customer Success Manager. Email your manager or contact support@evergage.com to get your campaign started today and your current mobile user base uploaded into our platform to exclude them from this experience.
Be sure to think about or include this information so we can help you get started on the right track:
- Campaign type: Is it an inline campaign within your page structure; a sliding pop-out or a pop-up?
- Location: Homepage; product detail page or checkout page
- Segment: All visitors or a targeted segment like repeat buyers
Overview
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