Interaction Studio Classic Only
This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
Many e-commerce customers use Interaction Studio to personalize their offers to specific locations, such as international audiences.
Example
To ensure international shoppers are aware that you ship products across the world, greet visitors with a message - based on their current location - when they come to your website.
Segment
To target international shoppers, create a new segment to include all visitors from countries other than your own. For example, you could target visitors from the United States and exclude them from the segment.
Measure
To measure the success of your campaign, you will need to create a segment of users who have placed an international order as well as a segment of all visitors who have seen this modal popup campaign AND have placed an international order. With the goal, a control, and your segments in place, you can use the “trends” tab in segments to compare the visitors who have seen the message to those who have seen the message and placed an international order. Interaction Studio will calculate which users have placed an international order and you will be able to evaluate the effectiveness of the message.
Setup
Process
Here are the high-level process steps you should follow to execute on this play:
- Create segments to look for people visiting your website from countries other than your own
- Create one campaign one experience and a pop-up message in a modal
- Add a campaign-level rule to show this to visitors from this segment
Reference Materials
The following articles from the Interaction Studio Knowledge Base will provide additional information about this play:
Overview
Content Tools