New Name: Marketing Cloud Personalization
Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.
Using Interaction Studio email campaigns, you can leverage the deep behavioral insights collected by Interaction Studio to insert content and recommendations personalized at open time, trigger precisely timed email messages, or message your opt-in list with content and recommendations personalized at open time, send-time, or both.