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Interaction Studio Classic Only

This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.

Shoppers have lots of different options online, and savvy shoppers are likely to research and shop around before making a purchase. Interaction Studio helps you target these comparison shoppers to help boost your conversion rates and reduce your bounce rates. 

CategoryComparison ShoppingVerticalE-Commerce, Retail
TopicEngaging shoppers who have indicated that they are comparison shoppingID #1311
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The deep behavioral tracking in Interaction Studio makes it possible for you to understand when a shopper is likely to be comparison shopping. Then, you can share a personalized message or offer that promotes your unique value proposition to help these shoppers understand why they should buy from you. Interaction Studio’s built-in testing capabilities make it easy to understand what messaging is most effective at pushing shoppers down the funnel and away from your competitors.


To target visitors who are reliably engaging in comparison shopping behavior, you’ll create an action-based segment that identifies when the visitor highlights the name of a product. Contact your Customer Success representative to have this configured as an action event. Once the event set up, you can create an action-based segment.


  1. Site Conversion Rate
  2. Site Bounce Rate



Here is a checklist of what you need to do in Interaction Studio to create this play on your own site:

  1. Work with your Customer Success Manager to create the Highlight Action

  2. Create the Action Based Segment “Comparison Shopping” using the highlight action you created.

  3. Build Campaign with a callout message anchored on the product name, targeting shoppers who in the “Comparison Shopping” Segment

  4. Consider A/B testing two messages: one containing an offer code and one that does not contain an offer

Reference Materials

The following articles from the Interaction Studio Knowledge Base will provide process steps to help you execute this play: