Interaction Studio Classic Only
This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.
It’s common for shoppers to leave your site without entering the checkout process, or sometimes they will return a few times before completing a purchase. To improve engagement, highlight the products they appear to be most interested in.
Example
With Interaction Studio, it’s easy to identify the product(s) your visitors have spent the most time viewing. Using this information, you can then leverage your unique brand differentiators, promotions or offers to tie the product(s) an individual has spent the most time viewing into an actionable incentive to purchase.
Segment
Since this campaign can be leveraged for different levels of the buyer's journey, several different segments can be used:
Converting a Browser: A visitor who has browsed two or more products and has not added an item to the cart in this session
- Segment: Visitors who have viewed at least a product but not added to cart today
Preventing Bounce: A visitor who is about to leave your site without adding any product(s) to cart in this session
- Segment: Visitors who have viewed at least a product but not added to cart today
Re-engaging on a Repeat Visit: A visitor who is back on your site and has not added to cart or purchased since the last visit
Segment: Visitors who have viewed at least a product but not added to cart or purchased since last visit
Measure
This campaign’s effectiveness can ultimately be measured by tracking revenue per user, conversion rate and average order value. Comparing engagement of visitors exposed to these campaigns versus control will also be a valuable measure.
Setup
This beginner-level campaign strategy can be leveraged to increase engagement at three different stages of a visitor’s journey:
Converting a Browser: A visitor who has browsed two or more products and has not added an item to the cart in this session. Show them the product they spent the most time viewing in this session and associate an incentive to encourage the browser to convert
Message type: Inline
Location: Homepage or category landing pages; display the campaign above the fold such that it can subtly encourage a browser to re-engage
Segment: Visitors who have viewed at least a product but not added to cart today
Preventing Bounce: A visitor who is about to leave your site without adding any product(s) to cart in this session
Message type: Popup
Location: Site wide except on the cart or checkout pages
Segment: Visitors who have viewed at least a product but not added to cart today
- Message-level rules: set in Message Settings as shown in image at right
Re-engaging on a Repeat Visit: A visitor who is back on your site and has not added to cart or purchased since the last visit
Message type: Inline
Location: Homepage or category landing pages; display the campaign above the fold such that it can subtly encourage a browser to re-engage
Segment: Visitors who have viewed at least a product but not added to cart or purchased since last visit
Dynamic Product Promotion Rules
The campaign can be configured to display product(s) that the visitor has spent the most time viewing within a specified time range. For example, the configuration shown in the screenshot at the right will display the products the visitor has spent the most time viewing in the last two days. Configure the time ranges to appropriately show the most relevant products across the three visitor stages listed above.
Overview
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