New Name: Marketing Cloud Personalization
Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.
If your company is like most, you likely have customer data spread across several different systems. Interaction Studio can pull information from these disparate systems to build richer customer profiles that you can use to target visitors with real-time, one to one personalization. Additionally, Interaction Studio can pass analytics data to other systems so that data can be monitored, evaluated, and used in reports in a manner consistent with your company's internal processes.
Interaction Studio Integration options include:
- Out-of-the-Box Integrations – It’s easy to connect existing marketing and sales technology systems with Interaction Studio through one of the 25 out-of-the-box integrations that enable easy sharing of visitor and campaign details between systems – from field to segment to campaign data. In addition, to Salesforce Marketing Cloud, Interaction Studio has two-way integration capabilities with Oracle Eloqua and Marketo so you can capitalize on extensive attribute and email activity data to support enhanced individual-level and account-based marketing campaigns.
- Custom Integrations – In addition to out-of-the-box integrations, Interaction Studio Integrations can also pass/pull information to and from virtually any other data source via powerful and flexible APIs. For example, it can import in-store transactional data to provide a more complete picture of each consumer’s full purchase history when delivering personalized recommendations. The solution can also send in-depth behavioral data collected by Interaction Studio to external business intelligence tools, customer support systems, and more to enhance their value and accuracy.