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New Name: Marketing Cloud Personalization

Interaction Studio (formerly Evergage) is now known as Marketing Cloud Personalization. The new name reflects our mission and vision for innovation in Salesforce Marketing Cloud. We wish we could snap our fingers to update the name everywhere, but you can expect to see the previous name in various places until we replace it.

The Interaction Studio JavaScript beacon places a first party cookie on the visitor's browser which sends data for that visitor back to Interaction Studio. This includes pages visited, links clicked, time on site, number of visits, geolocation, and referral source, as well as other custom data you want collected. Before installing the JavaScript Beacon on your site, it is important to understand the two different types of beacons available as well as determine what kinds of visitor data you want to collect.

For detailed, developer focused, documentation on how to implement the Interaction Studio beacon, please visit

This Section Explains

This section provides more information that should be read before installing the beacon.