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New To IS and Journey Builder Integration?

If you have not sent segment data from Interaction Studio to Marketing Cloud Journey Builder before, you should use 'Triggered Campaigns Use Cases'. They offer all the Journey Builder use case functionality, as well as additional real-time use cases that Journey Builder use cases do not support.

Journey Builder Use Case LibraryThe use cases listed in this section were designed to give Interaction Studio customers a selection of personalization examples that have been used by other customers to drive impact with customer journeys. Used in conjunction with the 'Evaluation for Success' content and your unique business and marketing goals, select use cases based on the journey stage then follow the instructions to reduce your time to value using personalization.

This Section Explains

This section includes Journey Builder use cases for demand generation, retail, and financial services.

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