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Interaction Studio Classic Only

This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.

This playbook describes how to export data from Interaction Studio through the user API into a third party tool. This gives the third party tool access to user information based on the user’s attributes captured by Interaction Studio during a browsing session on your site. Having additional information in the third party system ensures message consistency across channels regardless of how the user interacts with your organization. In certain instances, you can configure your third party tool to recognize an attribute and perform some action if the attribute is there. For example, you could configure your CRM to create a new record if a certain attribute exists.


CategoryData IntegrationVerticalDemand Generation, SaaS, Customer Success
TopicHow to pass data attributes from Interaction Studio to a third party toolID #360
Sections in this Article

Example

One way to take advantage of this is with a client on-boarding survey, which captures the user’s answers as attributes. Because the user is logged in when he is added as a record in Interaction Studio, he is also added as user to Salesforce. Salesforce then reaches out to Interaction Studio through the API to retrieve the user’s answers.

Different attributes are passed to Salesforce depending on the responses of the customer to the potential answer options (one of the questions is ‘would you like help with x, y, or z’). Salesforce has been configured to create a new opportunity based on the specific attribute, then alert the Support Team to follow up and complete the potential upsell.

Segment

No specific segment is needed for this play.

Measure

Since this play is related to the passing of data to a third party, the measurement of success is to be able track the impact of that passed data. In the example above, there was a measurable uptick in leads generated for the Support Team.

Setup


Process

Here is a checklist of what you need to do in Interaction Studio to create this play on your own site:

  1. Refer to the Interaction Studio knowledge base for details on how to configure the user API to pass data from Interaction Studio

  2. Determine whether you would like to configure the API to bring back only the specific attributes you are interested in passing
  3. Contact Interaction Studio Support if you need assistance with this process

Reference Materials

The following articles from the Interaction Studio Knowledge Base will provide process steps to help you execute this play: