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Interaction Studio Classic Only

This use case is for customers using Interaction Studio Classic (formerly Evergage Classic) ONLY. For customers using the Interaction Studio 'Campaigns and Templates' application, refer to the Use Case Library instead.

A customer’s location will often dictate the types of offers he or she should receive. As an example, extreme weather conditions may warrant targeted messages, but only for people in affected geographies.

With Interaction Studio, you can target visitors with personalized messages related to specific weather conditions. And since weather conditions can change rapidly, you can build campaigns ahead of time and then use rules to control visibility when certain weather conditions, temperature, or wind speeds are met.

CategoryeCommerceVerticalInsurance, Financial
TopicPersonalize offers to visitors based on area weather conditionsID #212
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At any point in time, an insurance company serving the US market may have customers experiencing drastically different weather patterns. Using Interaction Studio, you can automatically display relevant messaging on your website based on a visitor’s location and local weather conditions. As seen in the example below, customers in New Mexico dealing a drought and wildfires will see a message very different from customers in Florida who are bracing for a powerful tropical storm.


No segments are required for this play.


The measure of success for this time of campaign will be the number of people who converted after clicking on a targeted weather-related message.



This API is available to all customers, but it needs to be configured by Interaction Studio. Contact your Customer Success Representative for more information.

Reference Materials

The following articles from the Interaction Studio Knowledge Base will provide additional information about this subject