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Personalize your emails based on browsing and purchasing behavior across both online and in-store data. Email content is determined at open-time making it immediately relevant to the shopper’s most recent behavior and the retailer’s up-to-date merchandise when they view your email.
Example
Content, copy and recommendations displayed in a common marketing email template cater to the recipient’s interests and affinities in real time. After the shopper receives the original email and opens it, she does some additional browsing and may make a purchase. When she opens the email again, the recommendations are updated to reflect her recent activity so the suggestions are relevant to her current shopping habits.
Segment
No segment is required for this play.
Measure
Leverage clickthrough rate to understand engagement, but also focus on conversion rate and revenue per user to understand the campaign’s impact. Increased average order value is also a key indicator of success of this campaign.
Setup
Process
Here is a checklist of what you need to do in Evergage to create this play on your own site:
Whitelist Evergage’s IP Addresses (209.6.1.162 and 52.44.37.68) on your image servers to ensure rendering
Determine the email template or design that will utilize the open-time recommendations
Create an item template if one isn’t available already
Create a recipe specific to the open-time campaign if there isn’t one you can utilize already
Create the open-time campaign, using the recipe and template previously mentioned
Conduct testing on the recipe and overall email structure to ensure proper rendering across email clients and devices
Launch!
Reference Materials
The following articles from the Evergage Knowledge Base will provide process steps to help you execute this play:
Overview
Content Tools