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The use cases listed in this section were designed to give Interaction Studio customers a selection of personalization examples that have been used by other customers to drive impact for their online to offline marketing strategies. Used in conjunction with the 'Planning for Success' content and your unique business and marketing goals, you can select use cases based on the visitors journey stage, then follow the instructions to talk to the prospect or customer in a unified way, regardless of the channel they use to engage with you.