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An Interaction Studio segment is a real-time grouping of accounts or individuals based on a set of criteria you define. Segment updates happen in real-time, so any membership changes occur immediately, even during the same visit.

Campaigns

  • Campaign Stat Count–user did or did not view, click, dismiss, or qualify to view (based on control group membership) the selected campaign, either any experience or a specific experience for the specified number of times
  • Campaign Stat Recency–user did or did not view, click, dismiss, or qualify to view (based on control group membership) the selected campaign, either any experience or a specific experience any time during the past specified number of days
  • A/B Test Segment–randomly sorts users into as many segments as desired across your entire user base, totaling 100%. For example, Segment A = 0%-15%, Segment B 15%-30%, Segment C 30%-50%, Segment D 50%-85%, Segment E 85%-100%. This rule is inclusive, so the ending % of one segment needs to be the beginning % of the next segment. This rule can be used to randomly generate groups of users for analytics, or to ensure that users see a consistent test or control experience across multiple campaigns.


Actions

Actions defined for your data set are listed in Reports > Actions

  • Action Count–user did or did not do any action, or any or all of specific actions a specified number of times during a defined time period
  • Page View Count–user did or did not view a specific number of pages during a defined time period
  • Action Recency–user did or did not do any action, or any or all of specific actions during the past specified number of days
  • Time Since First Action–user did or did not do a specific action for the first time during a defined time period 

Subscription

  • Lifecycle State–user is at the specified subscription level
  • Time Since Lifecycle Transition–user transitioned from the specified subscription level to another specified subscription level during a defined time period and stayed or did not stay in that state

Visits

  • Visit Count–user visited or did not visit a specified number of times during a defined time period
  • Visit Duration–user visited or did not visit for more than a specified number of seconds, minutes, or hours during a defined time period
  • Visit Recency–user visited or did not visit in the last specified number of days
  • Visit Source–user visited or did not visit from a mobile device or from the web at least once during a defined time period. This will only populate if the client has a mobile app connected to Interaction Studio
  • Time Since First Visit–user visited or did not visit for the first time during a defined time period
  • Originating Referrer–user's originating referrer URL, medium, source name, search terms, domain, sub-domain meets or, in some cases, does not meet the specified criteria

  • Anonymous User–user is or is not anonymous

Location

  • In–user's zip code, city, metro, state/region, or country is or is not known or part of the defined list
  • Near–user's zip code, city, or latitude-longitude is within a specified number of miles of the specified zipcode, city, or latitude-longitude
  • ISP–user's ISP is or is not known or contains or does not contain one of the specified ISP names
  • Company-user's company is or is not known, is equal to, or contains or does not contain one or more specified organization names
  • Industry–user's industry is or is not known or is or is not one of the specified industries (enter a partial industry name to see options)


Metrics

KPI, text attributes, and ordered funnel status are pre-defined based on information provided during implementation. 

  • Engagement–user's engagement score meets the defined criteria and percentages
  • KPI–selected KPI value or % change for user meets the defined criteria
  • Text Attribute–user's selected attribute meets the defined criteria
  • Ordered Funnel Status–selected funnel status is at, before, or after the specified funnel step

Third Party

This option will only populate if you have a first-class third party email provider syncing with Interaction Studio. 

  • External ID–known Interaction Studio user ID has or does not have the defined third party application ID


Items

  • Action First Time–user completed the specified action for the first time during a defined time period
  • Action Count–user completed the specified action at least, at most, or between a specified number of times during a defined time period
  • Time Spent–user viewed any or specific categories for a specific duration of seconds, minutes, or hours during a defined time period
  • Favorite–user's favorite specific category is a defined item (name or ID) measured by the specified criteria (viewed, viewed detail of, added to cart, purchased, reviewed, shared, commented on, or favorited) during a defined time period
  • Cart Adds Value–user added to cart a specific dollar amount worth of any or specific categories for a defined time period
  • Purchases Value–user purchased a specific dollar amount worth of any or specific categories for a defined time period
  • Cart Contents–shopping cart line item count or total value is at least, at most or between a specified dollar amount
  • Order First Time–user's first order was during a defined time period
  • Order Count–user's number of orders is at least, at most, or between a specified number for a defined time period
  • Order Value–user's total or average order value is at least, at most or between a specified dollar amount during a defined time period